Marketing
Enhancing product demonstrations and virtual showrooms
Haptic technology in virtual prototyping
3D models of artifacts are often displayed in exhibitions to let visitors catch a broader range of details. They are invited to touch and explore 3D shapes, rotating or zooming, giving the illusion of “owning” the object.
What is currently missing so far is the feeling of grasping. With our TouchDIVER, visitors are in control of objects, thanks to tactile feedback, which ensures a natural interaction in virtual scenarios.
Brands working with haptics in marketing
Several notable brands have executed successful campaigns leveraging the power of haptics in product showcasing and virtual prototyping for marketing purposes.
For instance, Jaguar’s “Feel the View” concept car window, incorporates haptic technology to enable blind or visually impaired passengers to experience the passing scenery through touch, showcasing Jaguar’s commitment to inclusivity.
Volvo utilized VR and haptic gloves to offer virtual test drive experiences, simulating engine vibrations and steering wheel feedback.
Toyota developed a haptic glove system for VR to assist visually impaired individuals in navigating their surroundings, aligning with the brand’s core values of mobility and independence.
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You’re missing TOUCH
Until now.
Winner of iF design award 2022
Honoree of Fast Company ’s Innovation by Design 2022
AUREA awards 2022
ADI design index awards 2022
You’re missing TOUCH
Until now.
Winner of iF design award 2022
Honoree of Fast Company ’s Innovation by Design 2022
AUREA awards 2022
ADI design index awards 2022