Marketing

Brands across industries seek innovative ways to engage audiences, and virtual and mixed reality have emerged as powerful tools for immersive marketing experiences. Haptic gloves like TouchDIVER elevate immersion, enabling users to have a sensory-rich experience during virtual product demonstrations at events, enhancing brand engagement and storytelling.

Enhancing product demonstrations and virtual showrooms  

VR and MR transport users to virtual realms where they interact with products and services even before they physically exist. Haptics lets users touch the intangible, feel the textures, sense the temperature and hold the virtual version of products in their hand. This immersive approach empowers customers to explore features, customize options, and make informed purchasing decisions. In virtual showrooms, brands can create limitless virtual spaces for customers to browse products and contextualize them in realistic settings, enhancing engagement and improving the overall purchasing journey.

Haptic technology in virtual prototyping

3D models of artifacts are often displayed in exhibitions to let visitors catch a broader range of details. They are invited to touch and explore 3D shapes, rotating or zooming, giving the illusion of “owning” the object.

What is currently missing so far is the feeling of grasping. With our TouchDIVER, visitors are in control of objects, thanks to tactile feedback, which ensures a natural interaction in virtual scenarios.

Brands working with haptics in marketing

Several notable brands have executed successful campaigns leveraging the power of haptics in product showcasing and virtual prototyping for marketing purposes.

For instance, Jaguar’s “Feel the View” concept car window, incorporates haptic technology to enable blind or visually impaired passengers to experience the passing scenery through touch, showcasing Jaguar’s commitment to inclusivity.

Volvo utilized VR and haptic gloves to offer virtual test drive experiences, simulating engine vibrations and steering wheel feedback.

Toyota developed a haptic glove system for VR to assist visually impaired individuals in navigating their surroundings, aligning with the brand’s core values of mobility and independence.

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You’re missing TOUCH
Until now.

WEART’s revolutionary wearable devices shift the way you interact with digital content by adding lifelike haptic feedback through our patented technology.

Winner of iF design award 2022

Honoree of Fast Company ’s Innovation by Design 2022

AUREA awards 2022

ADI design index awards 2022

You’re missing TOUCH
Until now.

WEART’s revolutionary wearable devices shift the way you interact with digital content by adding lifelike haptic feedback through our patented technology.

Winner of iF design award 2022

Honoree of Fast Company ’s Innovation by Design 2022

AUREA awards 2022

ADI design index awards 2022